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Glocalization: How Global Brands Win Local Markets
In today’s deeply interconnected world, growth for global brands is measured by their relevance across diverse markets. While...
4 min read
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Gender Performed: The Cultural and Strategic Evolution of Gender in Marketing
This post explores gender, its performance, and the evolution of performance in an increasingly connected, enlightened, and digital world.
6 min read
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Sachetification: Economy Sizing in Emerging Markets
From cooking oil to pharmaceuticals, learn how economy sizing is used in emerging markets.
2 min read
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