Greenhills Cassava Farmstead was offering diasporan Nigerians looking to invest in agriculture an opportunity to do so through their cassava farm in Ihubo, Ogun State, where they farm on your behalf and deliver returns. The proposition was compelling. The digital presence was not.
When we came on board, the task was consequential: to reposition Greenhills as a credible, trustworthy investment brand capable of reaching and converting a diaspora audience making real financial decisions from abroad. We rebuilt the website from the ground up, designing a modern, user-friendly experience that communicated the farm’s offerings, its history and its CSR initiatives with the clarity that investor-facing brands demand. We created SEO-optimised blog content around agricultural investment in Nigeria, produced bulk content, and delivered a content calendar format the team could execute independently after handover. LinkedIn and Meta strategies were updated to build visibility and trust with the right audience.
The results within the rebrand window were concrete: blog pages ranking on page one of search results and a 13% reduction in bounce rate, early signals that the right audience was arriving and staying.
